Criteo SSP Receives Recognition for Innovation in Commerce Media
· 2h ago · Originally reported by Yahoo Finance
Criteo's supply-side platform (SSP) has been acknowledged by Frost & Sullivan for its advancements in commerce media. The recognition highlights Criteo's efforts to innovate within the digital advertising space, particularly in facilitating commerce-driven ad solutions.
Why it matters
Industry recognition can boost a company's reputation and signals ongoing innovation in commerce media, an area where retail and advertising intersect.
Explain it like I’m new here
It's like a store winning an award for having the smartest way to show ads to shoppers online.
Read the original at Yahoo Finance
Terms in this story
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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