Criteo's SSP Receives 2026 Innovation Award for Commerce Media Platform
· 2h ago · Originally reported by Pluang
Criteo's supply-side platform (SSP) has been recognized by Frost & Sullivan with a 2026 innovation award for its commerce media platform. The award highlights advancements in technology and solutions within the commerce media sector.
Why it matters
Recognition from industry analysts can boost a company's reputation and signal leadership in the fast-growing commerce media space, which blends retail and advertising technologies.
Explain it like I’m new here
It's like a store winning a prize for inventing a new way to help brands and shoppers connect online.
Terms in this story
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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