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PrivacyAsia-Pacific

Consent nagging on programmatic ads may explode under new privacy law

· 4d ago · Originally reported by Mumbrella

Consent nagging on programmatic ads may explode under new privacy law

This is the outlet’s own summary while our desk writes an explainer. Read the full story at Mumbrella.

Read the original at Mumbrella

Terms in this story

Programmatic advertising

Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.

Go deeper

Lesson: How the internet gets paidLesson: Direct deals vs programmaticLesson: Digital out-of-home: billboards that bid

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