Circana and Best Buy Ads Highlight Retail Media's Broader Impact
· 8h ago · Originally reported by MarTech Cube
Circana and Best Buy Ads are showcasing how retail media can drive value beyond just direct clicks. Their collaboration points to the growing influence of retail media networks in shaping consumer behavior and brand outcomes.
Why it matters
Understanding the broader effects of retail media helps advertisers see its value in building brand awareness and influencing purchase decisions, not just immediate sales.
Explain it like I’m new here
It's like a store putting up signs that not only get you to buy now, but also make you remember their brand for later.
Read the original at MarTech Cube
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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