Report Claims ChatGPT Enables Advertisers to Target Users Using Personal Information
· 4h ago · Originally reported by MobileSyrup
A new report alleges that ChatGPT is allowing advertisers to target individuals based on their personal data. The details of how this targeting works or what data is used have not been specified.
Why it matters
If true, this raises significant privacy concerns and could impact how AI-driven platforms handle user data in advertising.
Explain it like I’m new here
It's like a robot using what it knows about you to show you ads that it thinks you'll like.
Read the original at MobileSyrup
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
PII (personally identifiable information)
PII (personally identifiable information) is information that identifies, or can be used to identify, a specific person, such as a name, email, phone number or government ID number.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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