ChatGPT Advertisers See Mixed Outcomes Amid Ongoing Targeting Issues
· 2h ago · Originally reported by Crypto Briefing
Advertisers using ChatGPT have experienced varied results, with persistent challenges in accurately targeting their desired audiences. These targeting difficulties are affecting campaign effectiveness and advertiser satisfaction.
Why it matters
Targeting is crucial for digital advertising success; ongoing issues can reduce return on investment and hinder adoption of new AI-driven ad platforms.
Explain it like I’m new here
It's like putting up posters in random places instead of where your friends hang out, so not everyone you want sees them.
Read the original at Crypto Briefing
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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