ChatGPT Ads Use Personal Data Like Phone Numbers and Emails for Targeting
· 2h ago · Originally reported by 404 Media
ChatGPT's advertising system reportedly leverages users' phone numbers and email addresses to deliver targeted ads. This approach raises concerns about how personal data is used in digital advertising and the privacy implications for users.
Why it matters
The use of sensitive personal information for ad targeting highlights ongoing privacy challenges in digital advertising, especially as AI-driven platforms become more prevalent.
Explain it like I’m new here
It's like getting ads in your mailbox because someone knows your name and address, not just what you like.
Read the original at 404 Media
Terms in this story
PII (personally identifiable information)
PII (personally identifiable information) is information that identifies, or can be used to identify, a specific person, such as a name, email, phone number or government ID number.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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