Bot Traffic Drops After Ukraine Shuts Down Third Yandex Data Centre
· 35h ago · Originally reported by Computing UK
Ukraine has taken a third Yandex data centre offline, resulting in a significant decrease in bot traffic. This move appears to have disrupted operations that were generating automated, non-human web traffic.
Why it matters
Reducing bot traffic is crucial for advertisers and publishers, as bots can inflate ad costs and distort campaign performance data.
Explain it like I’m new here
It's like unplugging a robot factory that was sending out fake customers to stores, so now the stores only see real shoppers.
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