Connectivity and Commerce Intelligence Shape the Future of Connected TV Advertising
· 1h ago · Originally reported by The Drum
The connected TV (CTV) advertising landscape is evolving as new technologies enhance how ads are delivered and measured. Connectivity improvements and commerce intelligence tools are enabling more precise targeting and better integration of shopping experiences within CTV platforms.
Why it matters
These advancements help advertisers reach viewers more effectively and allow CTV to compete with other digital channels by offering measurable results and interactive features.
Explain it like I’m new here
It's like turning your TV into a smart store where ads know what you like and can help you shop right from your couch.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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