Best Buy Ads Expands Efforts in Commerce Media and Connected TV
· 15h ago · Originally reported by MediaPost
Best Buy Ads is increasing its focus on commerce media and connected TV (CTV) advertising. The company is likely introducing new offerings or partnerships to help brands reach shoppers through digital and streaming channels.
Why it matters
This move highlights the growing importance of retail media networks and CTV as brands seek more targeted, data-driven advertising opportunities outside traditional channels.
Explain it like I’m new here
It's like Best Buy putting more ads in their online store and on streaming TV, so brands can talk to shoppers where they already are.
Read the original at MediaPost
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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