AutoNotion Achieves $16 Programmatic Page RPM Using Opti Digital
· 2h ago · Originally reported by Newswire.com
AutoNotion has reported reaching a $16 programmatic page revenue per mille (RPM) through its partnership with Opti Digital. This figure highlights the effectiveness of their programmatic advertising setup in generating revenue from web traffic.
Why it matters
Page RPM is a key metric for publishers to gauge how much they earn per thousand page views from ads. Achieving a high RPM through programmatic channels shows strong ad optimization and can influence publisher strategies.
Explain it like I’m new here
It's like a website earning $16 every time 1,000 people visit, thanks to smart ad placement tools.
Read the original at Newswire.com
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
eCPM (effective CPM)
eCPM (effective CPM) is the revenue or cost per thousand impressions calculated after the fact, which lets you compare ads sold on CPM, CPC, CPA or other models.
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