Apt Digital Releases AppLovin Ad Performance Benchmarks for Ecommerce Brands
· 2h ago · Originally reported by EIN News
Apt Digital has published new benchmarks detailing the typical results ecommerce brands can expect from running ads on AppLovin. These benchmarks aim to guide advertisers in setting realistic expectations for campaign outcomes on the platform.
Why it matters
Benchmarks help ecommerce advertisers understand how their campaigns compare to industry norms, enabling better planning and optimization of ad spend.
Explain it like I’m new here
It's like getting a report card that shows how well most kids do in a game, so you know what score to aim for.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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