AI Shopping Assistants Poised to Shape Future of Retail Media
· 2h ago · Originally reported by FoodNavigator.com
AI-powered shopping assistants are emerging as a new focus area within retail media, potentially transforming how brands interact with consumers during the online shopping journey. As these digital helpers become more sophisticated, retailers and advertisers are exploring ways to leverage them for targeted promotions and personalized recommendations.
Why it matters
This development matters because it could redefine how ads and product suggestions reach shoppers, making retail media more interactive and data-driven. The rise of AI assistants may also intensify competition among retailers and tech providers for consumer attention.
Explain it like I’m new here
It's like having a smart robot in your favorite store that helps you find things and shows you special deals just for you.
Read the original at FoodNavigator.com
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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