Researchers Warn AI Chatbots May Exploit Sensitive User Data for Advertising
· 30h ago · Originally reported by EUobserver
Researchers have raised concerns that AI chatbots could collect and use users' intimate personal data, turning it into valuable information for targeted advertising. This practice could allow advertisers to reach consumers with highly personalized ads based on private conversations.
Why it matters
The use of sensitive data from AI chatbots for advertising raises privacy and ethical questions, as it could expose users to unwanted targeting and potential misuse of their personal information.
Explain it like I’m new here
It's like telling secrets to a robot, and then companies use those secrets to show you ads that feel a little too personal.
Read the original at EUobserver
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
PII (personally identifiable information)
PII (personally identifiable information) is information that identifies, or can be used to identify, a specific person, such as a name, email, phone number or government ID number.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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