AI Tools Drive Product Discovery, But Shoppers Rely on Reviews to Purchase
· 1h ago · Originally reported by Digiday
New research finds that while 16% of shoppers begin their product search using AI tools like ChatGPT, only 9% use these platforms to complete purchases. Consumer decisions are still heavily influenced by product reviews, which play a key role in final buying choices.
Why it matters
Understanding how consumers use AI for shopping helps advertisers and brands refine their strategies, ensuring they target the right touchpoints in the purchase journey.
Explain it like I’m new here
People use AI to find cool stuff, but they still read reviews before actually buying, like asking friends before spending money.
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