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Affle bets on global adtech expansion with proposed Perion acquisition

· 17h ago · Originally reported by Adgully

Affle bets on global adtech expansion with proposed Perion acquisition

This is the outlet’s own summary while our desk writes an explainer. Read the full story at Adgully.

Read the original at Adgully

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Mobile ad tech firm Affle has agreed to acquire Perion in an all-cash deal valued at $420 million. The transaction would bring Perion's digital advertising and search monetization business under Affle's umbrella. No further deal terms were…

Affle to Acquire Perion in $420 Million Deal

Mobile ad tech firm Affle has agreed to acquire Perion in a deal valued at $420 million. The transaction brings together Affle's mobile advertising and consumer platform business with Perion's digital advertising and search monetization…