Affle to acquire Perion for $420M, adding CTV and retail media capabilities
· 1h ago · Originally reported by Storyboard18
Mobile ad tech firm Affle has agreed to acquire Perion in a deal valued at $420 million. The acquisition is intended to expand Affle's footprint into connected TV and retail media advertising. Perion is known for its ad tech and search monetization business.
Why it matters
This is a significant cross-border ad tech consolidation that gives a mobile-first player immediate scale in two of the fastest-growing ad channels. It signals continued M&A momentum as companies look to compete across screens and commerce environments.
Explain it like I’m new here
It's like a company that only sold ads on phones buying a bigger company so it can also sell ads on smart TVs and inside online stores.
The deal
Affle → Perion · acquisition · announced · $420M
See the full M&A tracker.
Read the original at Storyboard18
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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