AdXact DSP gains programmatic access to VIOOH's outdoor screens
· 2h ago · Originally reported by PPC Land
AdXact DSP gains programmatic access to VIOOH's outdoor screens
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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