AdXact and VIOOH Partner to Expand Premium Digital Out-of-Home Advertising
· 2h ago · Originally reported by Marketing Communication News
AdXact and VIOOH have formed a partnership aimed at providing advertisers with increased access to premium digital out-of-home (DOOH) inventory. The collaboration is expected to streamline the process for brands seeking high-quality placements in digital outdoor environments.
Why it matters
This partnership matters because it can make it easier for advertisers to reach audiences in public spaces using digital screens, potentially improving campaign effectiveness and inventory quality.
Explain it like I’m new here
It's like two companies teaming up to let more brands put their ads on the best digital billboards in town.
Read the original at Marketing Communication News
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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