AdXact and VIOOH Partner to Expand Programmatic Access to Premium DOOH Inventory
· 1h ago · Originally reported by ExchangeWire
AdXact, a demand-side platform, has partnered with VIOOH, a digital out-of-home supply-side platform, to enable programmatic buying of premium DOOH inventory. This integration allows advertisers using AdXact to access VIOOH's global DOOH supply, increasing options for automated outdoor ad placements.
Why it matters
This partnership broadens the reach and efficiency of digital out-of-home advertising by making premium inventory available programmatically, helping advertisers target audiences more effectively in public spaces.
Explain it like I’m new here
It's like letting more people buy billboard ads online, making it easier and faster for everyone.
Read the original at ExchangeWire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
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