Advance Local Chooses ADvendio to Upgrade Ad Management Systems
· 2h ago · Originally reported by ExchangeWire
Advance Local, a major US digital media group, has partnered with ADvendio to enhance its advertising order management and infrastructure. The collaboration aims to streamline Advance Local's ad operations using ADvendio's platform.
Why it matters
Upgrading ad management systems helps publishers operate more efficiently and can improve revenue by simplifying how ads are sold and managed.
Explain it like I’m new here
It's like a newspaper getting a new computer system to keep track of all the ads they sell, making their job easier.
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