Smartly Names New Chief Technology Officer to Lead Ad Tech Innovation
· 2h ago · Originally reported by Built In
Smartly, an adtech platform, has appointed a new Chief Technology Officer. This leadership change is aimed at guiding the company's technology strategy and product development.
Why it matters
Leadership changes in key technology roles can influence a company's direction and its ability to innovate in the competitive ad tech sector.
Explain it like I’m new here
It's like a sports team getting a new coach to help them play better and win more games.
Terms in this story
Go deeper
Related stories
Netflix, YouTube and AI to Feature Prominently at Mipcom 2026 in Cannes
The agenda for Mipcom 2026 in Cannes will focus on major digital platforms like Netflix and YouTube, as well as the growing impact of artificial intelligence. These topics are set to shape discussions among industry leaders at the event.
Seedtag Deploys Robots for Mobile Out-of-Home Ad Campaign in Manhattan
Seedtag has launched an out-of-home advertising campaign in Manhattan using mobile robots to promote its brand. The campaign leverages physical robots to deliver ad messages in public spaces, blending technology with traditional outdoor…
Global Ad Spend Rises 11% as Amazon Ads Joins Barb CFlight
Global advertising spending has increased by 11%, signaling strong growth in the digital ad market. Amazon Ads has joined Barb CFlight, a cross-platform measurement initiative, while questions are being raised about Apple's stance toward…
UK Broadcasters Consider Channel 4 and UKTV Merger Amid Rising Ad Spend
UK broadcasters, including the BBC and Channel 4, are reportedly in early discussions with the government about a potential merger involving Channel 4 and UKTV. Meanwhile, NBCUniversal introduced AI agents at its Upfronts, and new data…
Apple, Amazon, Meta in Dispute Over Ads and AI Agents
Apple, Amazon, and Meta are reportedly at an impasse regarding the integration of advertising and AI agents across their platforms. The standoff centers on how ads and AI-driven services interact, potentially affecting user experience and…
Media Industry Sees Further Consolidation Amid Regulatory Scrutiny
Regulators are increasing their focus on large technology platforms, while the media sector experiences another major consolidation. Additionally, new standards are being developed to guide how AI systems utilize content from publishers.