AdTech Represents 80% of Russia's Media Technology Market Share
· 4d ago · Originally reported by www.indiagazette.com
AdTech now makes up nearly 80% of the media technology sector in Russia, according to recent reporting. This highlights the dominant role of advertising technology in the country's digital media landscape.
Why it matters
Understanding the scale of ad tech's presence in Russia helps contextualize global trends and the importance of digital advertising infrastructure in emerging markets.
Explain it like I’m new here
In Russia, almost all the tools and tech used for media are for advertising, like most toys in a toy store being for one game.
Read the original at www.indiagazette.com
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