AdTech Represents 80% Share of Russia's Media Technology Market
· 4d ago · Originally reported by Business Standard
Ad technology now constitutes nearly 80% of the media technology sector in Russia. This highlights the dominant role of digital advertising platforms and tools in the country's media landscape.
Why it matters
Understanding the scale of ad tech's presence in Russia shows how digital advertising drives the media industry, influencing investments, innovation, and regulatory focus.
Explain it like I’m new here
It's like most of the gadgets in a toy store being for video games—ad tech is the main thing in Russia's media tech world.
Read the original at Business Standard
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