Vistar Media's Tom Barbour Discusses Major Changes in Digital Out-of-Home Advertising
· 5h ago · Originally reported by ExchangeWire
Tom Barbour of Vistar Media highlights a significant turning point in the digital out-of-home (DOOH) advertising sector. The discussion likely centers on new trends, technologies, or shifts impacting how programmatic ads are bought and sold in public spaces.
Why it matters
Understanding inflection points in DOOH helps advertisers and tech providers adapt to evolving consumer behaviors and technology, ensuring campaigns remain effective and relevant.
Explain it like I’m new here
It's like when your favorite video game gets a big update that changes how everyone plays, so all the players need to learn the new rules.
Read the original at ExchangeWire
Terms in this story
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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