53% of Black creator followers would buy brands in their TV shows, VAB finds
· 3h ago · Originally reported by PPC Land
Hispanic and Black respondents follow creators at 71% and 64%, versus 55% overall, in VAB's June 2026 survey. How much weight can only 122 Black answers bear?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
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