51Degrees Unveils Tool to Detect and Manage Non-Human Web Traffic
· 1h ago · Originally reported by ExchangeWire
51Degrees has introduced a new product designed to help website owners and advertisers identify and filter out non-human web traffic. The tool aims to reduce costs, protect intellectual property, and improve the value of digital advertising by distinguishing between human and bot activity.
Why it matters
Accurately detecting non-human traffic is crucial for advertisers and publishers to ensure their budgets are spent on real users, not bots, which improves campaign effectiveness and reduces fraud.
Explain it like I’m new here
It's like using a special filter to make sure only real people, not robots, are coming into your online store.
Read the original at ExchangeWire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Invalid traffic (IVT)
Invalid traffic (IVT) is any impression, click or visit not coming from a real person with a genuine chance to see the ad, whether caused by bots, fraud or error.
Bot traffic
Bot traffic is visits, ad impressions or clicks generated by automated software rather than people, ranging from honest search crawlers to fraudulent bots built to look human.
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