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Arkose Reports Most Legitimate AI Agent Sessions Lack Verified Identity

· 2h ago · Originally reported by PPC Land

Presented byClearTrust· Advanced solutions to prevent ad fraud and boost traffic quality.

Arkose found that 97.7% of legitimate AI agent sessions did not carry verified identification, with ChatGPT being an exception by signing 78.4% of its sessions. Additionally, 65.2% of Arkose customers observed AI agents interacting with protected site flows.

Why it matters

This highlights a growing challenge in distinguishing between real users and AI agents online, raising concerns about fraud prevention and identity verification in digital interactions.

Explain it like I’m new here

It's like most robots visiting a store don't show their ID, making it hard to tell if they're friendly or up to no good.

Read the original at PPC Land

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