Usercentrics Survey Reveals Low Willingness to Grant AI Data Access
· 2h ago · Originally reported by PPC Land
A Usercentrics survey of 11,000 people found that only 7% willingly allow AI access to their data, while 16% do so reluctantly. Germany showed the highest rate of reluctant consent at 24%, significantly more than the UK and US.
Why it matters
Understanding user consent attitudes is crucial for ad tech companies relying on data for targeting and personalization, especially as privacy regulations tighten and trust becomes a key factor.
Explain it like I’m new here
Most people only let AI use their data because they feel they have to, not because they really want to.
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