The ad tech glossary
309 terms, each answered in one sentence, then explained properly with an analogy and a worked example.
AllBasicsProgrammaticInvalid traffic & fraudMeasurementData & identityPrivacy & regulationCTV & videoMobile & appRetail & commerceFormats & creativeBusiness & financeSearch & socialSupply chainAudio & DOOH
D
- DOOH (digital out-of-home)
- DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
- Dynamic ad insertion (DAI)
- Dynamic ad insertion (DAI) is technology that inserts ads into audio or video content at the moment it is downloaded or streamed, so different listeners or viewers can receive different, up-to-date ads.
P
- Podcast advertising
- Podcast advertising is paid messages placed in podcast episodes, either read by the host or produced separately, sold per thousand downloads and increasingly inserted dynamically or programmatically.
- Programmatic audio
- Programmatic audio is buying and selling audio ads, on music streaming, digital radio and podcasts, through automated platforms and real-time or deal-based auctions.