Yieldmo
Mobile ad formats and attention-based optimisation marketplace.
New York, USA · founded 2012 · yieldmo.com
What Yieldmo does
Yieldmo creates mobile ad formats and measures micro-interactions (scrolls, pauses) to judge attention, then optimises campaigns toward engaged placements.
It sells through its own marketplace to brands and agencies.
How it makes money
Margin on media sold.
Where it meets invalid traffic
Interaction signals help distinguish human engagement from bots.
Products
- Yieldmo formats
- Yieldmo Smart Exchange