Industry bodiesNon-profit
Trustworthy Accountability Group (TAG)
Industry initiative fighting ad fraud, malware and piracy through certification programmes.
USA · founded 2014 · tagtoday.net
What Trustworthy Accountability Group (TAG) does
TAG was created by the ANA, 4A's and IAB to fight criminal activity in digital advertising. Companies can earn seals such as TAG Certified Against Fraud by following its guidelines, and it maintains shared data lists of invalid traffic sources.
It also runs programmes against malware and ads on pirate sites.
How it makes money
Membership and certification fees.
Where it meets invalid traffic
Its Certified Against Fraud programme and Data Center IP List are core industry anti-IVT tools.
Products
- Certified Against Fraud
- TAG Data Center IP List
- Certified Against Malware
- TAG Registry