Sonobi
Ad tech developer that built early header-bidding and now focuses on publisher and CTV tools.
New York, USA · founded 2011 · sonobi.com
What Sonobi does
Sonobi was one of the early builders of header bidding technology, letting publishers take bids from multiple buyers at once. It now offers SSP and publisher tools for display and CTV.
It competes in the middle tier of the sell side, alongside larger players such as Magnite and PubMatic.
How it makes money
Share of media spend through its platform.
Where it meets invalid traffic
Applies supply filtering and IVT detection on publisher inventory.
Products
- Sonobi platform
- JetStream