Smaato
Mobile in-app ad exchange owned by Verve Group.
Hamburg, Germany · founded 2005 · smaato.com
What Smaato does
Smaato is an in-app advertising exchange and SDK that app publishers use to sell ad space to programmatic buyers. It was founded in San Francisco and has major operations in Hamburg.
Verve Group (then Media and Games Invest) acquired it in 2021.
How it makes money
Share of ad spend on its exchange.
Where it meets invalid traffic
Filters in-app IVT including SDK spoofing.
Products
- Smaato Publisher Platform
- Smaato SDK