Data & CDPsDivision · Twilio
Segment (Twilio)
Customer data platform owned by Twilio that collects and routes user data to marketing tools.
San Francisco, California, USA · founded 2011 · segment.com
What Segment (Twilio) does
Segment is a CDP: it collects data about customer behaviour from websites and apps and sends it to analytics, email and advertising tools, so a company has one consistent customer view.
Twilio bought it in 2020 for about $3.2 billion.
How it makes money
Subscription fees based on data volume and tracked users.
Where it meets invalid traffic
Not a fraud vendor; bot traffic can pollute CDP data unless filtered upstream.
Products
- Twilio Segment Connections
- Unify
- Engage