Data & CDPsDivision · Salesforce
Salesforce Marketing Cloud
Salesforce's marketing suite for email, journeys and a customer data platform.
San Francisco, California, USA · salesforce.com/marketing
What Salesforce Marketing Cloud does
Salesforce Marketing Cloud helps brands send email and mobile messages, build customer journeys, and unify data through Data Cloud. It grew from Salesforce's 2013 purchase of ExactTarget.
It connects to ad platforms so customer lists can be used for targeting and suppression.
How it makes money
Subscription fees.
Where it meets invalid traffic
Not a fraud vendor.
Products
- Marketing Cloud Engagement
- Data Cloud
- Agentforce Marketing