VerificationClosed · Oracle
Moat (Oracle, closed)
Attention and viewability measurement pioneer, bought by Oracle in 2017 and shut down in 2024.
New York, USA · founded 2010 · oracle.com/advertising
What Moat (Oracle, closed) does
Moat measured whether ads were seen and how long people paid attention, becoming a standard for viewability reporting. Oracle bought it in 2017 as part of a push into advertising data.
Oracle exited the advertising business and shut Moat down in September 2024, sending customers to rivals such as DoubleVerify and IAS.
How it makes money
Charged per-impression measurement fees until it closed.
Where it meets invalid traffic
Offered IVT detection and viewability measurement before the shutdown.
Products
- Moat Analytics (discontinued)