SSPs (sell side)Division · Azerion
Improve Digital
European SSP owned by Azerion, serving publishers across Europe.
Amsterdam, Netherlands · founded 2007 · improvedigital.com
What Improve Digital does
Improve Digital is a European SSP that helps publishers sell display, video and CTV ads programmatically. Dutch ad tech group Azerion bought it in 2021.
It is a mid-sized alternative to US SSPs for European publishers.
How it makes money
Share of media spend transacted.
Where it meets invalid traffic
Filters IVT and applies brand-safety checks on supply.
Products
- Improve Digital SSP