Ad serversAcquired · Google (Alphabet)
DoubleClick
Pioneering ad server bought by Google in 2008; its tech lives on in Google Ad Manager and DV360.
New York, USA · founded 1996 · marketingplatform.google.com
What DoubleClick does
DoubleClick was one of the first ad-serving companies, delivering banner ads for advertisers and publishers from the late 1990s. Google bought it in 2008 for about $3.1 billion.
Google retired the DoubleClick brand in 2018, folding its products into Google Ad Manager and the Google Marketing Platform.
How it makes money
Ad-serving fees (now part of Google).
Where it meets invalid traffic
Its successor products apply Google's IVT filtering.
Products
- DoubleClick for Publishers (now Google Ad Manager)
- DoubleClick Bid Manager (now DV360)