BidSwitch
Plumbing that connects many DSPs to many SSPs through one integration, owned by Criteo.
London, UK · bidswitch.com
What BidSwitch does
BidSwitch is a switchboard for programmatic trading. Instead of every DSP building a separate connection to every SSP, each connects once to BidSwitch, which translates and routes bid request traffic between them.
It was built by IPONWEB, which Criteo acquired in 2022. It is also used for curated deals and supply-path controls.
How it makes money
Charges a small fee on the media spend that flows through its connections.
Where it meets invalid traffic
Offers supply filtering, including IVT and ads.txt checks, and can block suspicious sources before bids reach buyers.
Products
- BidSwitch
- Curation tools