Fluent Shares Jump 13.8% After Hours as Commerce Media Sales Double
· 2h ago · Originally reported by kalkine.ca
Fluent (NASDAQ: FLNT) rose 13.8% in extended trading following results in which the company says its commerce media sales doubled. The excerpt provides no further figures or commentary, so details on revenue, profitability or guidance are not available from this source.
Why it matters
Fluent is a commerce media player that monetizes audience data and checkout-adjacent inventory, so growth in that segment signals where demand is heading in performance advertising.
Explain it like I’m new here
It's like a kid's lemonade stand suddenly selling twice as much lemonade, and neighbors bidding up the stand's price.
Read the original at kalkine.ca
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
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