Viant revenue rises 29% but net income falls 49% in record quarter
· 26h ago · Originally reported by PPC Land
Viant posted record quarterly revenue with a 29% gain, but net income dropped 49% over the same period. Healthcare and public services revenue climbed 81%, while other verticals grew 7%. The results come after Viant's $20 million Waymark acquisition, which the company is positioning around AI-generated TV ads for 2027.
Why it matters
It shows how a demand-side platform can grow top-line ad spend while profitability shrinks, a common tension in programmatic. The vertical mix and AI-TV push hint at where Viant sees its next customer growth.
Explain it like I’m new here
It's like a lemonade stand that sold way more cups than ever but ended up with less money in the jar because costs rose faster than sales.
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