Social Ad Spend in Australia Growing Three Times Faster Than Overall Digital Market
· 9d ago · Originally reported by LBB - Little Black Book
New data reported by LBB indicates advertising spend on social platforms in Australia is expanding roughly three times faster than the country's digital ad market as a whole. The excerpt provided does not include specific figures or sources.
Why it matters
Social platforms are capturing a disproportionate share of Australian ad budgets, signaling where marketers are shifting investment and potentially pressuring other channels.
Explain it like I’m new here
Money spent on ads in social apps is growing much faster than money spent on online ads overall, like one kid in a class growing taller three times faster than everyone else.
Read the original at LBB - Little Black Book
Related stories
Nvidia CEO departs as Google rolls out Gemini 4 in Search and offers IVT credits
Nvidia founder and chief executive Jensen Huang stepped down on November 12. The same day, Google made Gemini 4 Hydrogen available to all Search users and introduced invalid-traffic credits for advertisers.
Future of Marketing Briefing: Inside Guinness’ go-slow approach to creators
The case for doing less with creators, according to Guinness
OpenAI Names Aleph Exclusive Reseller of ChatGPT Ads in 44 Markets
OpenAI has appointed Aleph as the exclusive reseller for ChatGPT advertising inventory across 44 markets. The arrangement gives advertisers outside the US a route to buy ads within ChatGPT through Aleph's local sales network. No further…
Google Adds Tour Aggregator Unit to Search for EEA Things-to-Do Queries
Google is introducing a dedicated Search unit for tour aggregators on things-to-do queries in the EEA. Booking platforms must obtain VSS approval and supply a POI feed to participate, while attractions and tour operators can enter via…
Chrome Side Panel Gemini Reads Up to 10 Tabs for Product Answers
Google is extending Gemini's role in Chrome so its side panel can draw on up to 10 open tabs, including retailers' product pages, to answer shopper questions. The report raises the open question of whether sellers can see what consumers…
Google rolls out Gemini 4 Hydrogen to all Search users, not just AI Mode subscribers
Google is making Gemini 4 Hydrogen available to all Search users, expanding beyond the Pro and Ultra subscribers who received Argon in AI Mode in mid-October. The new model is priced like Flash, and the open question is whether its wider…