Shinka Raises €1.9M Seed Round for DOOH Advertising Mediation
· 7h ago · Originally reported by MarTech Cube
Shinka has secured a €1.9 million seed funding round to develop mediation technology for digital out-of-home (DOOH) advertising. Details on the investors and product roadmap were not disclosed in the available coverage.
Why it matters
DOOH mediation could help unify a fragmented outdoor ad market, making programmatic-style buying easier for screens outside the home.
Explain it like I’m new here
A new company just got startup money to build a middleman service that helps advertisers buy billboard and screen ads more easily.
Read the original at MarTech Cube
Terms in this story
Ad mediation
Ad mediation is software that lets app developers connect many ad networks and bidders through one SDK and chooses which network fills each ad request to maximise revenue.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Go deeper
Related stories
Global to acquire outdoor media owner Alight
Global, the outdoor and radio media company, is set to acquire Alight, an out-of-home media owner. The excerpt provides no further details on deal value, timing, or conditions.
The Trade Desk Signals Increased Focus on M&A Opportunities
The Trade Desk's CEO has indicated that the company is now more actively considering mergers and acquisitions than in the past. This suggests a strategic shift as the company explores growth through potential deals.
Taboola To Acquire Ad-Tech Company Focused On Affluent Consumers
Taboola has announced plans to acquire an ad-tech company that specializes in reaching affluent consumer audiences. No further details, including the target's name or deal value, were provided in the announcement excerpt.
Skydance Pursues Merger of Paramount and Warner Bros. Discovery
Skydance is in the early stages of attempting to merge Paramount and Warner Bros. Discovery. Investors seeking detailed financial information about the potential combined company will need to wait until the next quarter for more clarity.
Global to Acquire Alight Media and Over 5,500 UK Advertising Sites
Media group Global has announced plans to acquire Alight Media, which operates more than 5,500 advertising sites across the UK, including billboards, posters, and venue screens. The deal is subject to regulatory approval and is expected to…
Fox Finalizes $22 Billion Acquisition of Roku
Fox has completed its acquisition of Roku for $22 billion. This deal brings together a major broadcaster and a leading streaming platform, signaling a significant shift in the connected TV and digital advertising landscape.