YouTube Reduces Reach for Re-Uploaded Shorts, Prioritizing Original Content
· 2h ago · Originally reported by PPC Land
YouTube is quietly limiting the reach of re-uploaded Shorts, particularly affecting aggregator channels. The platform has not specified when this policy began or how affected channels can recover, leaving advertisers uncertain about the impact on their campaigns.
Why it matters
This matters because advertisers may see reduced performance if their ads run on channels that rely on re-uploaded content, potentially affecting campaign reach and effectiveness.
Explain it like I’m new here
It's like YouTube is giving more attention to kids who make their own videos instead of those who just copy others' work.
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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