ChatGPT Ads Adds Intelligent Bidding, Cost Targets, Geo Controls and Product Filters
· 18h ago · Originally reported by Search Engine Roundtable
OpenAI is rolling out updates to its ChatGPT ads product, including intelligent bidding, new cost targets, greater geographic flexibility and product set filters. The changes give advertisers more control over how campaigns spend and which products appear in placements.
Why it matters
ChatGPT ads are an emerging channel competing with search advertising, so bidding and targeting controls signal OpenAI is building out a mature ad platform for performance advertisers.
Explain it like I’m new here
It's like a new online store letting sellers set their own prices, choose which neighborhoods to sell in, and pick which items go in the window display.
Read the original at Search Engine Roundtable
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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