News Corp Reports 40% Profit Drop in News Media, Digital Ad Sales Up at Dow Jones
· 24h ago · Originally reported by PPC Land
News Corp's News Media division saw profits fall by 40% to $18 million, despite Dow Jones digital ad sales increasing by 12%. Advertising revenue for the broader News Media segment declined by 2%.
Why it matters
This highlights the ongoing shift from traditional to digital advertising, with digital ad growth partially offsetting declines in legacy media revenue.
Explain it like I’m new here
It's like a newspaper making less money from paper ads, but a bit more from online ads, so the total still goes down.
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