New York Times digital ad revenue rises 12% to $109.9m, missing its own forecast
· 2h ago · Originally reported by PPC Land
The New York Times reported $109.9 million in digital advertising revenue, up 12% but short of its mid-to-high-teens growth guidance. The company also issued softer Q4 guidance of high-single to low-double digit growth against a $147.2 million prior-year base.
Why it matters
The Times is a bellwether for premium publisher ad sales, so a miss versus its own forecast signals that even high-quality digital ad inventory is facing softer demand.
Explain it like I’m new here
A big newspaper's online ad shop earned more money than last year, but not as much more as it had promised its investors.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
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