Understanding Poisoned Search Engine Results Pages (SERPs)
· 1h ago · Originally reported by PPC Land
A poisoned SERP occurs when harmful or deceptive websites appear prominently in search results. This can happen through tactics like SEO manipulation, hacking legitimate sites, or placing fraudulent ads.
Why it matters
Poisoned SERPs can expose users to scams or malware and undermine trust in digital advertising and search platforms.
Explain it like I’m new here
It's like someone sneaking fake or dangerous flyers into the top spots on a community bulletin board.
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
Go deeper
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