ChatGPT Ads adds Target CPA and CPC bidding, expands product campaign controls
· 16h ago · Originally reported by Search Engine Land
OpenAI's ChatGPT Ads platform is introducing Target CPA and Target CPC bidding options alongside expanded controls for product campaigns. The update brings performance-based bidding tools to advertisers running campaigns within the chat assistant.
Why it matters
Adding CPA and CPC target bidding signals ChatGPT Ads is maturing toward parity with established search and shopping ad platforms, giving performance advertisers more familiar optimization levers.
Explain it like I’m new here
It's like a new online store starting to offer the same price-haggling tools that bigger shops have, so sellers can tell it exactly how much they want to pay for each customer.
Read the original at Search Engine Land
Terms in this story
CPA (cost per acquisition)
CPA (cost per acquisition) is the average advertising cost of getting one desired action, such as a sale, sign-up or app install, and also a model paying only for those actions.
CPC (cost per click)
CPC (cost per click) is a pricing model where the advertiser pays only when someone clicks the ad, and also the average amount paid per click.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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